Why do companies need event agency ??? Nowadays, companies have almost no trust in event agency. The reason for this is: additional budget costs for the services of the commissions of such agencies. However, despite this, the most important factor is the refusal to cooperate with the event agency enterprises, is the confidence in the uselessness of such services. Representatives of the company often say: We don’t need to use such services, we are able to create a menu for our restaurant, and our hosts or DJs have repeatedly held their competition program, and the event was quite successful.
That is why, in this article, we would like to draw attention to the fact that the use of professional services in organizing banquets and other events is much better and more reasonable than our own "attack on the rake." It is worth adding more fuel to the fire ... A huge mistake is the perception of event-managers as some kind of "mass entertainers", jesters, and to compare their activities with the host. Unfortunately, this misconception is very common. This misconception mainly arises when reading a resume or cover letters in which such phrases are often found: “I have extensive experience in organizations of various kinds. I participated in competitions, such as Miss - faculty, I have a great desire to work with you. I come to work with humor. ” Because of such people, it seems that event agencies can organize only funny drinking parties, with drunken competitive dances and balloons. Of course, no competent event agency takes such “active workers” into account, but these people have no choice and they begin their own activities. The toastmaster’s phrase from the film “Gorky” accurately conveys the situation: “There will be contests, it will be fun!”, Frightening the young spouses with the concept of triumph. Now I would like to explain what the event agency actually does and the essence of this company. As shown by many surveys and various studies, event managers are directly related to the field of "Marketing" and "Human Resource Management", and are in the TOP-10 of the most emotionally complex professions in the world. Event agency, in fact, plays the role of the producer of the event. However, it is worth noting that the scope of this work is colossal, or vice versa small, like holding a private event. The volumes of services involved in organizing and conducting are also different, but the essence of the conduct, regardless of scale, remains the same.
And now about the facts. Why do you need the service of a professional Event agency, and what package of services you can get for 10% of the budget.
Of course, this is a huge experience and an irreplaceable store of knowledge.
Even if you do not pay attention to the fact that the preparation of the event is strictly systemic and universal, any event is unique. An absolute fact is the colossal knowledge base in carrying out various events that the event manager gains over his years of work. Such experience includes a food culture, a varied selection of drinks, a choice of catering format, a table sorting feature, a waiter service standard, a food restriction feature related to the country's culture or other factors. Such an employee, of course, must be well versed in technical equipment, be able to determine which equipment is of high quality and which is not. He must understand the latest in the market, must understand how much sound and light is required for each individual event. Event-agency employees are essentially designers - they understand what a market format is, understand the print permissions for a variety of products, are able to make a basic market, and know how to properly set a task for a designer, and also understands how to make colors sample, and the customer does not have to spend their finances on it. Such an employee is well versed in scenario drama, has a high level of mastery of working with celebrities. Based on his own experience and knowledge of the artist’s base, such an employee can recommend a specific host or artist based on his experience. So, using the services of professionals, you gain their experience, built on trial and error, which will be your guarantee of quality and protection from low-quality contractors.
Now about the quality standards.
More than two hundred processes, which comprise about ten main stages, are implemented from the sale itself to the end of the project. It is worth considering the fact that for each process there is a special stage of selection, coordination, approval, work on details, it turns out that more than five hundred procedures from the moment the implementation starts, such a project takes place. Sometimes it happens that a project involves more staff than guests. If more than five hundred guests are invited to the event, then in such cases it is necessary to attract more than five hundred people from the staff, which include waiters, security guards, artists, wardrobes, cleaners and others. And now it’s enough just to imagine the shock of an employee of your agency who has the responsibility to hold this event, but he is completely unfamiliar with the coordination of such services and processes. It is not for nothing that they say that the best customer is the one who at least once organizes something himself. Thus, by purchasing the services of an event agency, you simultaneously acquire professionalism developed over the years and a guarantee of the high-quality organization of the process of work. An important fact is that during the passage of events, its coordinator should only deal with the coordination of employees. The standard group of event agencies consists of the following departments: sales, events, an account manager, screenwriter, technical specialist, designer, and many other professionals. When ordering the services of an event agency, you cannot even imagine what staff of specialists will work on the implementation of your project. This is not just the only fun-man-mass-entertainer, but a whole staff of successful professionals.
Indulgence of subcontractors.
Each event agency that has been working for several years with confidence will tell you that permanent contractors are their foundation. They will always recommend that you work with them. The client may mistakenly think “it’s strange, they recommend only their contractors, and they don’t offer at all a choice, why should I trust them?”, The answer to this thought is very simple - contractors and agencies are regular partners. Event-agencies have been searching for information for years, I hone my professionalism in partnership with contractors through experience. This includes the organization of catering and venues, professional technicians and presenters, photographers who are specialists in whom you can be 100% sure, the guarantee of professionalism of which has been repeatedly proven. They know that once they have provided poorly executed work for other orders from the agency, they may not count on it, while losing their permanent income. So, acquiring the services of an event-agency, you gain its rich experience, built on trial and error when working with contractors, and remove any risk from carrying out all the elements of your event.
And, most importantly, the event agency will provide you with creative, round-the-clock service, and will allow you to be just a client, and not an executor of all this time-consuming work.
That is why, in this article, we would like to draw attention to the fact that the use of professional services in organizing banquets and other events is much better and more reasonable than our own "attack on the rake." It is worth adding more fuel to the fire ... A huge mistake is the perception of event-managers as some kind of "mass entertainers", jesters, and to compare their activities with the host. Unfortunately, this misconception is very common. This misconception mainly arises when reading a resume or cover letters in which such phrases are often found: “I have extensive experience in organizations of various kinds. I participated in competitions, such as Miss - faculty, I have a great desire to work with you. I come to work with humor. ” Because of such people, it seems that event agencies can organize only funny drinking parties, with drunken competitive dances and balloons. Of course, no competent event agency takes such “active workers” into account, but these people have no choice and they begin their own activities. The toastmaster’s phrase from the film “Gorky” accurately conveys the situation: “There will be contests, it will be fun!”, Frightening the young spouses with the concept of triumph. Now I would like to explain what the event agency actually does and the essence of this company. As shown by many surveys and various studies, event managers are directly related to the field of "Marketing" and "Human Resource Management", and are in the TOP-10 of the most emotionally complex professions in the world. Event agency, in fact, plays the role of the producer of the event. However, it is worth noting that the scope of this work is colossal, or vice versa small, like holding a private event. The volumes of services involved in organizing and conducting are also different, but the essence of the conduct, regardless of scale, remains the same.
And now about the facts. Why do you need the service of a professional Event agency, and what package of services you can get for 10% of the budget.
Of course, this is a huge experience and an irreplaceable store of knowledge.
Even if you do not pay attention to the fact that the preparation of the event is strictly systemic and universal, any event is unique. An absolute fact is the colossal knowledge base in carrying out various events that the event manager gains over his years of work. Such experience includes a food culture, a varied selection of drinks, a choice of catering format, a table sorting feature, a waiter service standard, a food restriction feature related to the country's culture or other factors. Such an employee, of course, must be well versed in technical equipment, be able to determine which equipment is of high quality and which is not. He must understand the latest in the market, must understand how much sound and light is required for each individual event. Event-agency employees are essentially designers - they understand what a market format is, understand the print permissions for a variety of products, are able to make a basic market, and know how to properly set a task for a designer, and also understands how to make colors sample, and the customer does not have to spend their finances on it. Such an employee is well versed in scenario drama, has a high level of mastery of working with celebrities. Based on his own experience and knowledge of the artist’s base, such an employee can recommend a specific host or artist based on his experience. So, using the services of professionals, you gain their experience, built on trial and error, which will be your guarantee of quality and protection from low-quality contractors.
Now about the quality standards.
More than two hundred processes, which comprise about ten main stages, are implemented from the sale itself to the end of the project. It is worth considering the fact that for each process there is a special stage of selection, coordination, approval, work on details, it turns out that more than five hundred procedures from the moment the implementation starts, such a project takes place. Sometimes it happens that a project involves more staff than guests. If more than five hundred guests are invited to the event, then in such cases it is necessary to attract more than five hundred people from the staff, which include waiters, security guards, artists, wardrobes, cleaners and others. And now it’s enough just to imagine the shock of an employee of your agency who has the responsibility to hold this event, but he is completely unfamiliar with the coordination of such services and processes. It is not for nothing that they say that the best customer is the one who at least once organizes something himself. Thus, by purchasing the services of an event agency, you simultaneously acquire professionalism developed over the years and a guarantee of the high-quality organization of the process of work. An important fact is that during the passage of events, its coordinator should only deal with the coordination of employees. The standard group of event agencies consists of the following departments: sales, events, an account manager, screenwriter, technical specialist, designer, and many other professionals. When ordering the services of an event agency, you cannot even imagine what staff of specialists will work on the implementation of your project. This is not just the only fun-man-mass-entertainer, but a whole staff of successful professionals.
Indulgence of subcontractors.
Each event agency that has been working for several years with confidence will tell you that permanent contractors are their foundation. They will always recommend that you work with them. The client may mistakenly think “it’s strange, they recommend only their contractors, and they don’t offer at all a choice, why should I trust them?”, The answer to this thought is very simple - contractors and agencies are regular partners. Event-agencies have been searching for information for years, I hone my professionalism in partnership with contractors through experience. This includes the organization of catering and venues, professional technicians and presenters, photographers who are specialists in whom you can be 100% sure, the guarantee of professionalism of which has been repeatedly proven. They know that once they have provided poorly executed work for other orders from the agency, they may not count on it, while losing their permanent income. So, acquiring the services of an event-agency, you gain its rich experience, built on trial and error when working with contractors, and remove any risk from carrying out all the elements of your event.
And, most importantly, the event agency will provide you with creative, round-the-clock service, and will allow you to be just a client, and not an executor of all this time-consuming work.
Комментариев нет:
Отправить комментарий