How BluePear helped us protect our brand and reputation in the digital environment

With the development of digital promotion channels, brands are faced not only with fair competition, but also with a new form of threat — unfair use of company names and trademarks. The problem is especially acute in contextual advertising, where ads can instantly appear and disappear, disguised as official resources. We faced a situation where competitors began to use the name of our company in their advertisements, thereby intercepting customers, misleading them and discrediting our image. The trademark abuse has become not just a legal, but a strategic problem, threatening consumer trust and business sustainability.

We understood that the issue could not be resolved by individual complaints to advertising systems: it was necessary to create a systemic protection. That's when we learned about BluePear, a company specializing in monitoring and protecting brands in the digital space, and decided to cooperate.

Technology and expertise that work for us

Unlike standard agencies, BluePear offers not just monitoring, but a full-fledged brand protection ecosystem. Their platform operates 24/7, tracking any mention of the brand in paid advertising. The tool records not only the fact of using the company name, but also collects key data: the region of display, the content of the ad, the URL and the date of the campaign launch. This information is systematized in convenient reports that we receive daily.

It is important to note that the system takes into account the nuances of spelling, transliteration and even the context of phrases, which makes it extremely accurate and sensitive to attempts at hidden use of the brand. Such technologies make it possible to identify even "veiled" cases that would escape attention manually.

Legal basis and quick response

Having reliable and systematically collected evidence gives us a solid legal basis. We use BluePear reports to file formal trademark infringement complaints with advertising platforms. The clarity and completeness of the data means that platforms respond quickly — ads are blocked, and violators receive warnings or sanctions.

In addition, BluePear at https://bluepear.net/blog/trademark-abuse provides consulting support on intellectual property protection issues. Their lawyers helped us develop a strategy to stop violations and minimize the risk in the future. This is valuable because we not only resolve current incidents, but also learn how to prevent them from happening again.

Measurable impact on business

Since we started working with BluePear, we have noticed several noticeable changes. First of all, there has been a significant decrease in the number of incidents of unfair use of our brand in advertising. We have started receiving fewer requests from customers confused by "fake" ads. The level of trust in our brand has stabilized, and in some regions we have even noticed an increase in traffic from branded queries - customers have started coming directly again, rather than through misleading competitor ads.

It is also worth noting the financial component: stopping the flow of dishonest advertising campaigns has allowed us to reduce the costs of combating reputational consequences and improve the effectiveness of our own advertising, since brand queries are no longer diluted by other people's ads.

Resilience and Security in the Digital Age

Working with BluePear gave us not only a technological tool, but also a sense of confidence. We realized that even in a complex and aggressive digital environment, you can effectively protect your brand - if you act competently, consistently and with professional support.

Today, the BluePear platform has become part of our digital security strategy. We regularly update the list of key phrases, monitor the geography of mentions and, if necessary, promptly respond to new threats. This is not a one-time action, but ongoing work that is already bearing fruit.