WHY IS INFOGRAPHICS IMPORTANT?

 The world of internet marketing is progressively gaining momentum, growing and gaining strength, thanks to new projects and campaigns. Today you need to stand firmly on your feet so that tomorrow you will not get lost in this rapid flow. Every day, marketers conduct analyzes and research the soil of the web industry. The specialists of our web studio continue to share their own experience and advice, talk about modern tools designed for holistic growth, and improve the quality of sales.

Today we will consider a recently widespread phenomenon called "infographics". Surely you have heard and are sure to have seen attractive informational pictures with funny statistics, results of surveys or experiments. Scientific sources say that infographics are custom illustration design , and we will give an example from our own experience and tell you how a picture with text can help a website to conquer the heights of web resources.

DISTINCTIVE ADVANTAGES

What do you like more: reading or watching photos or videos? Of course, when information is presented in the form of a ton of dry text, it becomes more difficult to perceive it. Is that the author is a master of the catchphrase, he writes in such a way that one reads avidly. But, unfortunately, now such people are worth their weight in gold and are quite rare, especially on the Internet. Therefore, sometimes a picture or video helps our mind to better understand, so to speak, to pass the necessary information through itself. In this case, infographics come to the rescue. Now it is possible to present information in an easy-to-understand format. Let's note the main advantages of infographics.

• Ease of perception. It is known that a person perceives 80% of all information visually.
• Brevity and conciseness. Possibility to mark accents on the necessary facts or events.
• Saving space. Often, every centimeter of a web resource page is precious. Readers are too lazy to re-read the text and go to another resource, not satisfying their requests.
• Possibility of presenting serious information in an entertaining way. Agree, sometimes statistics are so chaotic and cumbersome that it literally blows up the mind. Now that is behind us - a color chart with bright segments looks much more attractive than a page of text.
• Relevance and progressiveness. We will not remind the obvious here, everyone is aware that the world is driven by progress. The rapid development of technology requires innovation and creativity.

VARIETIES OF INFOGRAPHICS

Let's not get carried away today with "cell division" and highlight all the possible options for subsections of the infographics. It is enough to remember three main categories: dynamic, statistical and analytical infographics.

If statistical infographics contain more statistics, tables with data, then dynamic infographics can include "live" schemes, diagrams, graphs. Moving elements with rich colors, videos, animation inserts, 3D graphics, presentations - everything that can be the fruit of your imagination.

Analytical infographics - used for beautiful presentation of dependencies, patterns, correlations. It is possible without problems and unnecessary arguments to focus on this or that object or fact. For example, show the activity of sales over the past six months, taking into account the peaks of growth and decline, indicate the factors that influenced this.

INFOGRAPHICS AND SOCIAL MEDIA

Active users of social networks appreciate short, meaningful and entertaining information blocks. Here we are exactly at the right place! There is no better way to show a company's five-year growth, with step-by-step results and achievements, than an infographic. To entertain the audience and attract attention, to stand out in the social mass - these are the main goals of infographics in social networks. What infographics should be posted on social media:

• target, thematic, equal to the interests of the audience;
• structured;
• bright, attractive;
• entertaining.

Brevity is the soul of wit. This is exactly the topic of our article today. There are a lot of all kinds of ideas for attracting an audience with the help of interesting infographics. Do you want to move up the ladder of progress - do not limit yourself to outdated frames. Show initiative, experiment, be bright and colorful - like modern infographics, and then success will not pass you by.